Running a small business or a multimillion corporation isn’t as easy as ABC. One of the key aspects that make it so challenging is reaching and retaining customers and that’s where semantic search comes in.

Semantic search aims to figure out the intent and context of the searcher’s query in order to improve search accuracy and eventually lead them to your business.

In this article, we’ve discussed semantic search in detail and its impact on Google Ads campaigns.

Delving Deeper

Semantic search is also known as semantic SEO (Search Engine Optimization) and it helps improve a business’s digital visibility. Since semantic search…

SEO is the cornerstone of a powerful online presence for your business. If you want to make your website searchable, strive to climb the ranks on the Search Engine Results Page (SERP). Unless you secure a spot on the first page — and ideally in the top section — your brand will be erased from the face of the World Wide Web. To get there, you need SEO to boost your business and understand the algorithms that can give your ranks the bump they need.

No matter how stellar your website interface is or how attractively priced your products and…

Imagine going home after work around 10pm, tired after a long day of back-to-back meetings, with no breaks leaving you famished. Every limb is waiting to crash into the bed and fall into a deep slumber, but you have dinner to cook. You could dine out or get takeout, but you don’t want to overspend on a tight budget. That’s when your phone pings, and you get an SMS with a bumper food deal at a discounted price. …

When Michael Dubin launched Dollar Shave Club in early 2012, the idea that the small, independent shaving company would be able to compete with a massive multinational brand like Gillette, seemed patently absurd.

I was in that boat myself. Frankly speaking, I looked at Dollar Shave Club as one of those fly-by-night companies.

At the time, Gillette was 7-years into an enormously lucrative buyout from Procter & Gamble. Under the corporation’s stewardship, Gillette had seen its market share rise to a staggering 72%, with no clear rivals on the horizon.

Yet Dubin was confident that with his strategy he could…

We are living in an unprecedented era. Today’s gig economy is about the integration of the physical and the virtual world. The boundaries between work-home balance are getting blurred day by day.

The rules of the game have changed.

Whether we like it or not, Social Media has become an equal opportunity space. It has become the greatest equalizer in the recent times.

Age, race, gender, demographics or geography are no bar anymore. As much as we would like to consider these as baseline denominators, the market doesn’t care all of that.

If you are talented, creative, bring unique points…

In a recent Hubspot survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they faced.

On the face of it, that statistic might not seem particularly informative or prevalent. After all, identifying potential buyers and enticing them to purchase goods and services has been a driving concern for organizations in every industry, since time immemorial.

However, the nature of that concern has certainly shifted focus over the past decade.

The Changing Face of Lead Generation

Gone are the days when outbound strategies like cold calling and mailing catalogues defined the entirety of a company’s marketing efforts. …

Just like eating a healthy breakfast, having lunch at a certain time of the day, drinking plenty of water, and getting lots of sleep are all essential elements of maintaining a healthy lifestyle, posting your brand’s content (old and new) across your social media channels on a regular basis with appropriate content mix is essential to healthy marketing.

If you are not getting the results you desire and keep wondering what is wrong with content marketing, let me assure you that it does work. …

If you are reading this, then you are probably thinking of creating or starting a blog. If you are already a blogger, feel free to add your input in case if I missed anything. Hope this serves as a good checklist.

We are all unique and blogging represents one crucial way to communicate our uniqueness (be it personal hobby, passion, professional and career topics, lessons learned) to the rest of the world.

In this article, I will give you quick tips for getting started with your blog, dos and don’ts, and how you can use blogs to create authority, establish…