When running a successful business, you might suffer from self-doubts and even sabotage your efforts and hard work with illogical thinking, bad habits, and low self-esteem issues.

It’s normal for humans to feel this way. In fact, show that as you age, your self-esteem is more likely to decline…


When starting a business, you need to consider and think about many aspects to ensure everything runs smoothly and any road bumps or blockades don’t hinder your performance.

Identifying your before you start operating is one of these essential aspects that’ll allow you to focus your strategies, investments…


Google Analytics is a for business owners and anybody working in the digital marketing field. This powerful tool enables digital marketers to track and monitor their campaign’s performance on a real-time basis and offers free insights.

From valuable online visitor demographics to the number of clicks…


Running a small business or a multimillion corporation isn’t as easy as ABC. One of the key aspects that make it so challenging is and that’s where semantic search comes in.

Semantic search aims to figure out the intent and context of the searcher’s query in…


SEO is the cornerstone of a powerful online presence for your business. If you want to make your website searchable, strive to climb the ranks on the Search Engine Results Page (SERP). Unless you secure a spot on the first page — and ideally in the top section — your…


Imagine going home after work around 10pm, tired after a long day of back-to-back meetings, with no breaks leaving you famished. Every limb is waiting to crash into the bed and fall into a deep slumber, but you have dinner to cook. You could dine out or get takeout, but…


When Michael Dubin launched in early 2012, the idea that the small, independent shaving company would be able to compete with a massive multinational brand like Gillette, seemed patently absurd.

I was in that boat myself. Frankly speaking, I looked at Dollar Shave Club as one of…


We are living in an unprecedented era. Today’s gig economy is about the integration of the physical and the virtual world. The boundaries between work-home balance are getting blurred day by day.

The rules of the game have changed.

Whether we like it or not, Social Media has become an…


In a recent survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they faced.

On the face of it, that statistic might not seem particularly informative or prevalent. After all, identifying potential buyers and enticing them to purchase goods and services…


Just like eating a healthy breakfast, having lunch at a certain time of the day, drinking plenty of water, and getting lots of sleep are all essential elements of maintaining a healthy lifestyle, posting your brand’s content (old and new) across your social media channels on a regular basis with…

Makarand Utpat

Dad, Best Selling Author, Digital Marketing Specialist, Blogger, Social Media Branding, Passionate Learner, Musician,

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