How Text Marketing Has Improved Communications

Makarand Utpat
5 min readMay 19, 2021

Imagine going home after work around 10pm, tired after a long day of back-to-back meetings, with no breaks leaving you famished. Every limb is waiting to crash into the bed and fall into a deep slumber, but you have dinner to cook. You could dine out or get takeout, but you don’t want to overspend on a tight budget. That’s when your phone pings, and you get an SMS with a bumper food deal at a discounted price. The package is a steal, and all you need to do is call on the hotline, place your order, and race your food delivery home.

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Makarand Utpat

Dad, Best Selling Author, Digital Marketing Specialist, Blogger, Social Media Branding, Passionate Learner, Musician, www.makarandutpat.com